As Europe’s largest provider of holiday rentals, Awaze is uniquely placed to take advantage of the structural trends reshaping the industry as holidaymakers demand more personalised, flexible experiences.
Our business benefits from our unique scale, hosting over six million holidaymakers a year at more than 105,000 properties across Europe. The majority of our properties are in rural and coastal communities rather than urban areas, and over 90% of them are exclusive to Awaze.
This allows us to provide guests with unrivalled choice in accommodation, and owners with access to a huge pool of potential customers. More than 75% of our guests come directly to our brands and over 50% of our bookings are with repeat customers – these are people who know what our brands stand for and want to come back time and again.
Two things differentiate Awaze:
- First, all our properties are covered by a best-in-class local management mean so that we can prioritise customer satisfaction and best in class customer service. This tailored service means that guests return to Awaze properties again and again, ensuring better outcomes for owners and resulting in the continual growth of our business.
- Second, Awaze has invested in a world-class technology infrastructure to optimise our ability to connect guests with the right properties. Our scale, with close to €1.5 billion of bookings each year means that we can afford to continually invest in our technology and operational delivery to stay at the forefront of the ways guests want to choose and book their holidays such as AI, we build strong and lasting relationships with our guests and owners, and are well-positioned to continue to stay ahead of changes impacting the wider industry.