Pitched roof holiday cotage near water

About Awaze

Our Vision and Mission

We’re embarking on an exciting, ambitious programme of growth with a clear vision for the future. And we’re creating a culture that cultivates collaboration, innovation and celebration.

Our vision is to delight guests and owners with a mission to be the largest and fastest-growing managed vacation rental business in Europe.

Our Strategy

To achieve our vision and mission, our strategy is based on four pillars – Awazing brands, great customer experience, ambitious growth and a phenomenal team.

Our Values

All of which is underpinned by our core values. More than words, our values are what we live by and what unite us.

Our market-leading brands offer hundreds of years of combined travel industry experience, as well as an incredible range of properties in some of the world’s most popular destinations.

Pool with holiday home

Senior Leadership Team

Henrik Kjellberg CEO Awaze

Henrik Kjellberg

Group CEO

Henrik leads Awaze since September 2018. Prior to joining Awaze he was part of the global leadership team at Expedia Inc, where he worked in a variety of roles in London, Beijing, Hong Kong and San Francisco.

Experienced in growing global businesses and teams, Henrik has a passion for travel and enjoys the great outdoors. He is originally from Sweden and has an M.Sc. in economics from the Stockholm School of Economics.

Matthew Price - CFO

Matthew Price

Group CFO

Matthew leads the finance functions for Awaze.  Before joining Awaze, he was Group CFO at two listed companies, Global Fashion Group SA and Moneysupermarket.com plc.  He has extensive experience in finance and general management roles in the UK and internationally at consumer and online businesses including Costa Coffee, Sodexo and Sainsbury’s.

Matthew is passionate about travel, history, archaeology and art.  He is a Fellow of the Institute of Chartered Accountants and studied at the University of Southampton.