Pitched roof holiday cotage near water

About Awaze

Our Vision and Mission

We’re embarking on an exciting, ambitious programme of growth with a clear vision for the future. And we’re creating a culture that cultivates collaboration, innovation and celebration.

Our vision is to delight guests and owners with a mission to be the largest and fastest-growing managed vacation rental business in Europe.

Our Strategy

To achieve our vision and mission, our strategy is based on four pillars – Awazing brands, great customer experience, ambitious growth and a phenomenal team.

Our Values

All of which is underpinned by our core values. More than words, our values are what we live by and what unite us.

Our market-leading brands offer hundreds of years of combined travel industry experience, as well as an incredible range of properties in some of the world’s most popular destinations.

Pool with holiday home

Senior Leadership Team

Henrik Kjellberg CEO Awaze

Henrik Kjellberg

Group CEO

Henrik leads Awaze since September 2018. Prior to joining Awaze he was part of the global leadership team at Expedia Inc, where he worked in a variety of roles in London, Beijing, Hong Kong and San Francisco.

Experienced in growing global businesses and teams, Henrik has a passion for travel and enjoys the great outdoors. He is originally from Sweden and has an M.Sc. in economics from the Stockholm School of Economics.

Liliana Solomon, Group CFO, Awaze

Liliana Solomon

Group CFO

Liliana leads the central group financial and M&A functions. She has more than 20 years’ experience across the telecom and the technology industry, having previously held senior executive roles with blue chip companies Vodafone, Cable & Wireless and Deutsche Telekom, as well as firms owned by private equity.

Liliana holds an MBA from INSEAD as well as a PhD in physics. She is fluent in English, German, French and Romanian, and is a keen tennis player, having played in the Romanian national team as a junior.