Senior Leadership Team

Before joining Awaze, Matthew was Group CFO at two listed companies, Global Fashion Group SA and Moneysupermarket.com plc.  He has extensive experience in finance and general management roles in the UK and internationally at consumer and online businesses including Costa Coffee, Sodexo and Sainsbury’s.

Matthew is passionate about travel, history, archaeology and art.  He is a Fellow of the Institute of Chartered Accountants and studied at the University of Southampton.

Helen has been with Awaze for over 25 years and has been the Chief People Officer since 2019.

She brings a wealth of knowledge and experience of people and culture across Awaze’s European footprint and of integrating acquisitions.

Helen is passionate about leadership, engagement, and communication with our large office and field-based teams.

Simon has over 20 years’ experience in the travel industry and joined Awaze in 2019 as Chief Commercial Officer following the acquisition of Hoseasons.

He has deep experience of driving digital transformation, growth and guest/owner operations in VRMC, and enhancing Holiday Park experience.

Jennifer joined Awaze in 2024 having previously worked in senior roles at MD Sky Digital, NOW Tv as well as in e-commerce and insurance industries.

Jennifer brings a deep understanding of growth, product, e-commerce, and end-to-end customer management.

Gavin joined Awaze in 2024 following senior roles, including, Chief Technology Officer, at IKEA, Paddy Power Betfair, Global Fashion Group, and Tesco.

He is a passionate technology leader with a strong track record in technology transformation and delivery.

Martin joined Awaze in 2019 and brings over 20 years of Product experience with a focus on the travel industry and mobile.

He is currently the Chairman of the Danish Vacation Rental Industry Association, and before joining the business, he held senior product roles at Kayak and momondo.

Simon joined the team as Chief of Staff in June 2024.

Prior to joining the business, he worked at PwC, where he was the Director in the firms Corporate Finance practice. He brings over 10 years’ experience advising Travel & Leisure businesses on capital raising transactions and strategic initiatives.

Dan joined Awaze in 2021 and was appointed General Counsel in 2025.

He brings a deep knowledge of legal and regulatory issues affecting the vacation rentals sector. Dan has experience as a corporate and commercial lawyer, senior legal roles in the travel sector including Thomas Cook, Manchester Airport, and is a member of ABTA’s policy advisory board.