Awaze and Jet2Villas partner to bring more Mediterranean villas to UK holidaymakers

Awaze, Europe’s largest provider of holiday rentals and owner of James Villas, NOVASOL and cottages.com, has partnered with Jet2Villas to make 1,000 NOVASOL properties available on jet2villas.com, bringing a new selection of high-quality holiday homes to customers across Jet2’s UK network.

The partnership will initially launch with the very best four-star and five-star private villas with pools across Croatia, France, Italy, Spain and the Balearic Islands. These properties complement Jet2’s extensive flight network, connecting people travelling from its 14 UK airport bases with holiday homes in some of Europe’s most popular destinations.

For Awaze homeowners, the partnership brings their properties to a broader audience, including UK holidaymakers who may not traditionally have considered a holiday rental. This increased exposure creates new opportunities to attract guests, drive bookings and improve occupancy.

Holidaymakers are increasingly looking for greater choice over how and where they stay, without compromising on convenience or quality. With six million customers a year, Awaze offers an unrivalled choice of self-catered accommodation across Europe, spanning coastal cottages to private villas and luxury chateaus. The initial portfolio is expected to grow over time, with the opportunity to add further properties and destinations as the partnership develops.

Matthew Price, CEO at Awaze commented: “We’re really excited to bring our very best Mediterranean properties to Jet2 customers. The appeal of package holidays is stronger than ever. With cost-of-living pressures and wider global uncertainty, people are looking not only for an amazing holiday experience, but also peace of mind, certainty over costs and more choice in how they travel. Our partnership with Jet2 delivers all of that, and we’re delighted to partner with the UK’s largest tour operator to bring our fantastic properties to even more people.

“By combining the ease of a Jet2Villas package with our fantastic holiday homes across Europe, we can offer holidaymakers the reassurance of booking everything together, with the flexibility to choose a home that’s right for them. Jet2’s extraordinary reach across the UK, combined with the breadth of our NOVASOL portfolio, will give holidaymakers even more choice while creating new demand and booking opportunities for our homeowners.”

John Davis, Director of Product and Retail at Jet2, said: “We are delighted to be partnering with Awaze and welcoming this fantastic range of villas to our existing Jet2Villas programme. The addition of 1,000 new properties across some of the Mediterranean’s most popular destinations represents a significant enhancement to our existing villa programme, giving customers even greater choice and flexibility when planning their holidays. As demand continues to grow, this partnership strengthens our ability to offer customers exceptional accommodation combined with award-winning flights from all 14 UK airport bases, ATOL protection, and the convenience of booking everything in one package. We look forward to working closely with Awaze to continue expanding the range of Jet2Villas and helping customers enjoy unforgettable holidays.”

About Awaze:

Awaze is Europe’s leading managed holiday rentals business. Home to specialist self-catering brands Hoseasons, cottages.com, and NOVASOL, the company provides everyday amazing holiday experiences to more than six million people.

About NOVASOL

NOVASOL was founded in Denmark in December 1968 and has since grown to become one of Europe’s largest holiday home rental companies. Today, NOVASOL rents out more than 50,000 holiday properties across 18 European countries, including more than 10,000 holiday homes and apartments in Denmark.

NOVASOL is part of Awaze, one of Europe’s leading vacation rental companies. Awaze includes trusted brands such as NOVASOL, Cottages.com and Hoseasons, which together bring several hundred years of experience in holiday home rentals. Across these brands, Awaze manages a portfolio of more than 100,000 unique holiday homes in some of the world’s most popular destinations.For more information, please visit: www.novasol.dk and www.novasol.de

About Jet2Villas

Jet2Villas gives customers the opportunity to enjoy their own villa holiday with all the benefits of a Jet2 package holiday too. As well as ATOL protection, customers get to experience and enjoy Jet2’s VIP customer service which has seen the company repeatedly win high-profile accolades such as Which? Recommended Provider. This VIP customer service includes friendly flight times, generous 22kg baggage allowance and 10kg hand baggage allowance through Jet2.com all for a £60 per person booking deposit. On top of this, car hire is included as standard throughout the entire holiday.