Awaze has today been unveiled as the new corporate name for Europe’s leading managed vacation rentals and holiday resorts business.
Speaking at ITB Berlin, Awaze CEO Henrik Kjellberg, said the group behind brands including cottages.com, Hoseasons, James Villa Holidays, Landal GreenParks and Novasol, is fully-focused on leveraging its size and scale to deliver everyday amazing holiday experiences for its partners, guests and employees as part of a clear vision for growth.
He said: “The Awaze portfolio includes some fantastic brands, but the creation of a new corporate identity and leadership team will enable us to share learnings, develop group-wide technological solutions and accelerate the pace at which we grow. The market for self-catering breaks is strong and we are incredibly well placed to take advantage of that demand.”
Led by Kjellberg, the new London-based Awaze corporate team also includes Group CTO Álvaro de Nicolas and Group CFO Liliana Solomon. Together they have developed a five-point group strategy focused on building its brands, adopting world-class technology, increasing the company’s product footprint through acquisition and organic growth, working collaboratively between brands and developing a great team
culture across the group.
The Awaze group of brands generates gross revenues in excess of EUR 1.8 billion, accommodates more than eight million holidaymakers each year and has over 110,000 places to stay across 36 countries. Kjellberg says that while the company’s pan-European scale is important, Awaze and its brands will stay locally relevant to owners and communities in the areas in which they operate.
He said: “No other managed vacation rentals business offers our blend of international reach and on-theground knowledge, expertise and support. Owners want the same personal approach whether they are in Croatia, Cornwall or Copenhagen – that’s why we remain committed to providing genuine local support alongside our central group structure.”
The brands included in the Awaze portfolio were previously owned by Wyndham Worldwide before being sold to Platinum Equity in May 2018.
For more information about Awaze go to www.awaze.com