Awaze appoints Carlie Wittred as Brand Growth Director

Awaze, Europe’s largest provider of holiday rentals, announces the appointment of Carlie Wittred as Brand Growth Director.

Carlie will be responsible for driving the transformation of Awaze’s much-loved brands across Europe, strengthening the Group’s market presence and supporting its next phase of growth. In her role, Carlie will bring together PR & Comms, partnerships, social, influencer marketing and creative to enhance how Awaze’s brands – including Hoseasons, cottages.com and NOVASOL – connect with guests and owners across key European markets.

Carlie’s appointment follows a period of strong performance for Awaze, with record guest numbers in August. Awaze continues to build on this momentum, with occupancy up 4% in Q3 and customer satisfaction scores rising, underpinned by ongoing investment in technology, service and marketing.The Group also saw record performance during Black Friday with bookings up 14% year-on-year.

Richard Banks, Group Marketing Director at Awaze, commented: “Carlie’s experience in transforming and growing consumer brands makes her an ideal fit for our team. As demand for personalised and flexible holiday experiences continues to grow, I have no doubt that Carlie’s expertise will help sharpen our market positioning and deepen engagement with guests and owners. I look forward to working together to strengthen our group of brands and scale our presence across Europe.”

Carlie Wittred, Brand Growth Director at Awaze, added: “I’m incredibly excited to be joining Awaze at such a pivotal time for the group and the European holiday rentals market. With such strong brands in the portfolio, there’s huge potential to unlock significant growth. I’m looking forward to bringing fresh energy, clarity and commercial focus to the next stage of Awaze’s journey – helping our brands connect even more meaningfully with guests and owners, and driving real value for the business.”

– ENDS –